The objective of the forum is to address why the health care community needs to integrate the Cultural Demographic Shift (CDS) into their core value-based strategies and prepare for the unique needs of diverse patient populations for the betterment of all populations. The Forum will explore why leaders must begin to view diversity and inclusion as a growth strategy as the demand for individualized care and precision medicine defines the future of health care.

Culturally diverse segments of the U.S. population (e.g., shift populations) have reached critical mass resulting in huge strategic implications for the health care industry. The influence of this CDS is telling us that growth strategies are becoming less about the business defining the individual and more about the individual defining the business.

Recent provider, payer and physician strategies in health care have focused on “volume to value” – transitioning from a physician-led, fee-based system to a patient-focused, performance-based system to improve quality and reduce costs. But what is often missed when discussing value-based strategies are the huge strategic implications of the CDS.


The Cultural Demographic Shift™ (CDS) framework guides the health care community to operationalize the CDS to best serve all patient populations. The impact of the CDS is forcing organizations to: 1) engage more authentically with their employees and patients, 2) embrace diversity of thought to strengthen outcomes across the enterprise, and 3) consider new patient-centered growth strategies to evolve.

As a consequence, organizations must reinvent the way they work and lead to serve this Cultural Demographic Shift™. This requires Inclusive Leadership.


Enterprise LeadershipMentality/Competency Gap:

Expand our approach to diversity and inclusion as a strategy to strengthen our business models.

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WorkforceRepresentation Gap:

Solidify employer brands and employee impact and influence and develop the next generation of leaders.

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Patient Experience and Delivery Gap:

Embrace cultural fluency to improve diverse patient population intimacy and increase quality of care from physicians and others culturally equipped to help them.

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Preventive Care Gap:

Create platforms for self-advocacy and improved health outcomes by welcoming shift populations into the health care industry and recognizing the vulnerabilities surrounding their immediate health care needs and overall cost of care.

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We must activate an ecosystem of private-public partnerships that solve for population health and the CDS: A more focused, holistic approach is required among stakeholders committed to solving for the health, wellness and societal advancement of shift populations. Proactively tending to their and their families’ needs demands a highly strategic and collaborative effort between these communities and those who serve them.

Forum Content Delivery Experience:

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Preventive Care Gap

  • Welcoming Shift Populations into the Health Care Industry: Why shift populations don’t trust health care, recognizing their vulnerabilities in access to and cost of care, and new best practices for teaching shift populations to serve as healthy-living advocates for preventive care
  • The Long-term View on Wellness: Building stronger connections, awareness of chronic diseases like diabetes and cancer, customized approaches, and addressing health disparities and inequities among shift population patients
  • The Meaning of Culturally Appropriate Services: Why everything from the food shift populations eat to their discharge experience to their follow-up care matters
  • Changing the Ways Our Brands Engage with Shift Populations: Enabling shift populations to share their stories to help their communities’ health and mindset around the overall state of health to evolve

Workforce Representation Gap:

  • The 21st Century Workplace: How the CDS influences what it looks like, its performance and senior leadership
  • Moving People to the Center of Your Growth Strategy: Listening to and embracing cultural differences as a strategy to authentically engage with patients and employees and strengthen recruitment outreach
  • What Does Readiness Look Like? Introducing career opportunities to shift population candidates (clinical and nonclinical)
  • Culture Transformation: How shift populations are transforming the ways we embrace diversity of thought and well-being in the workplace

Patient Experience and Delivery Gap:

  • Taking a Market-driven Approach to the Evolution of Diversity and Inclusion: Allowing shift populations to influence the way health care is delivered
  • Solving for the Right Opportunities: Transitioning from a physician-led, fee-based system to a patient-focused, performance-based system to improve quality and reduce costs
  • Compassionate Care: Closing the widening gap between shift patient populations and the nondiverse physicians and caregivers equipped to help them
  • Improve Patient and Family Experience: How education, translation and easy navigation of resources and services foster high-trust relationships
  • Using Diversity and Inclusion as a Cost Benefit to Reduce Readmittance and Overall Delivery Costs
  • Shift Populations and Precision Medicine: Advancing research breakthroughs

Enterprise Leadership Mentality/Competency Gap:

  • Leading through Constructive Disruption: The CDS as a solu1on for the changing landscape of health care delivery, population health and value-based business models
  • Operationalizing Diversity through Inclusive Leadership: Defining an enterprise-wide framework
  • Ecosystems and External Partnerships: Creating competitive advantage by leveraging strategic private-public partnerships
  • The Government and Future of Health Care Innovation: Evolving local, state, and federal policy makers’ understanding of shift populations’ access to and research on health care in the volume-to-value model
  • Individualized Care and the Role of Big Data: Seeing people in the numbers, translating value, and leading health care at scale for the future